Element 79 Jewelry
How do you rebrand and elevate a boutique jewelry store in Cherry Creek? Collaborate with the owner to build a brand that showcases the vision she had for the store. Then execute that look everyday across all platforms.
A rebranding
I recently directed the rebrand of Element 79 Contemporary Jewelry, an upscale jewelry boutique in Cherry Creek. Part of the process was collaborating with the client to find a name that encapsulated her vision. After many revisions, we decided on Element 79 Jewelry, the atomic number for gold.
The logo plays off the traditional periodic table, using the diamond shape rather than a square to house the numbers 7 and 9. A gold foil, deep teal and cream were used to evoke the elegance of her jewelry, as well as her clientele.
All additional graphics were coordinated to convey this message of understated elegance.
Notecards and Envelopes
Print Ad for Cherry Creek Lifestyles Magazine
Business Cards
Website and digital graphics
Digital Presence
Capitalizing on the teal and cream colors, I created a website that continued the look and feel of Element 79 Jewelry. Colorful jewelry photos and graphics help pull the viewer in, making shopping easy.
The goal was to keep all graphics consistent across the digital platforms as well, as shown by the below images created for the website and social media.
E79 Music Series graphics created for Instagram
Graphics for Instagram and Element 79’s website
Header graphics for Element 79’s website
E79 Music Series graphics created for Instagram
Graphics for Instagram and Element 79’s website
Header graphics for Element 79’s website