While at The Martin Architectural Group in Philadelphia, I worked on a lot of direct mail pieces sent to potential and current clients, including these postcards telling our clients we were headed to a tradeshow. Because of my ever-changing and unique designs, we were set apart from other architect firms in the city. The firm headed to 8-10 a year and I was in charge of designing the tradeshow booth as well.
At Martin, we mailed out large-scale posters that potential clients would ultimately keep. These posters ended up being a valuable part of how we got business, as they would call us later on down the road when they had a project that was similar to our poster designs.